Illumina Wedding Photography Logo Design
Image by The Logo Smith
A full breakdown of the logo process to follow on my blog.
But briefly, the idea was to avoid the usual cliché associations with photography logos as well as the wedding photography.
There were several key elements to this project. Incorporating the visual association of photography, weddings, and also illumination.
The challenge was to create a logomark that summed up all these associations in one stylish and simple mark without looking tacky or cliche.
The breakdown thus consists of the main black circle which hints at a camera lens, the white eclipse shape hints at both a lens reflection and also a moon/eclipse which is the association with ‘illumination/illumina’, Finally the wedding clue is the diamond posisition so that is also looks like its part of a wedding ring, also part of the eclipse.
The idea was to create a subtle romantic feeling with the above associations, without looking too sterile, or again, cliche.
I didn’t want to make any one element too obvious, more a combination of subtle cues, but when in context work nicely.
Gotham Black was used for the main wording and Trajan Bold was used for the tag line.